It’s a good idea to know what readers see when browsing your blog. This allows you to make your blog more user-friendly and place your key messages where the reader sees them. The following points reflect the results of eye-tracking tests on websites:
- Headlines get attention, but fancy fonts are ignored
- Readers rarely look at the lower parts of the website
- Short paragraphs are better than long ones.
- Advertising and other things, placed at the top left gets the most attention
- Large images creates more attention than small pictures
- Readers spent more time looking at menus and buttons than other parts of your website
- White space on the site is positive
For more information on eye tracking on websites, view the following link: